style guide

The fundamental styles include: classic, romantic and sporty. All other styles are derived from the main ones.

Classic style (conservative) - this is a restrained simplicity in the lines, a laconic cut. Things of this style are attractive for their high quality and quality materials. Achromatic colors or pastel shades predominate. This is the most unemotional style, everything in it is extremely moderate. No edgy details. Length, width, volumes and proportions are always average, familiar to the eye.

Romantic style in clothing implies the creation of a sublime, sophisticated image. The style is characterized by the use of ruffles, frills, long dresses with a flying cut. Men in a romantic style are characterized by vests, neckerchiefs, shirts with wide sleeves and romantic styles of hats. The style is characterized by a floral print, as well as a delicate pastel color scheme.

Sporty style is characterized by loose, non-restricting clothing designed for sports and outdoor activities or casual wear, stylized as a sportswear, with attributes inherent in sports equipment. Quite bright and dynamic in nature, clothing is practical and comfortable.

Casual style – the most common and popular style, involves modern (fashionable) everyday practical and comfortable clothes. This style can combine elements of other styles, but the distinguishing feature is the comfort and convenience of clothing. There are divisions of this style into city casual (city casual), smart casual (elegant casual), there is also the wording "business casual", which rather characterizes the "working Friday" dress code. in fact, the same as smart casual. And one more subspecies: sport casual – this is a casual style with elements of sports, but this style is not for sports.

Derby - jockey style. The name of the style is named after the English Lord Derby, a big fan of racehorses. Jockey style replicates the clothes of the riders.

Business attire - the main idea of the style is that the clothes do not distract attention from the business qualities of the employee. Business style clothes should be restrained and elegant, but at the same time, unlike conservative style, business style is subject to fashion trends. Lines, shapes, silhouettes should all be clear and defined.

Extravagant style of dress is a very dangerous stylistic direction that requires a refined taste and design skills, because it can border on vulgarity. But at the same time, extravagant style is the engine of fashion. Extravagant can be considered an artistic style in which creative people express themselves, trying to stand out from the crowd. The style is characterized by unusual styles, the use of asymmetry, catchy expressive accents, non-standard details and flashy color combinations.

Erotic style - a style that maximally emphasizes belonging to the female (or male) gender. Formed to attract the opposite sex. It is expressed in the most tight, open and provocative clothes.

Ethnic clothing style. This style has incorporated elements of various national costumes. He became popular in 1976 thanks to Yves Saint Laurent.

Minimalism doesn't mean little, it means nothing more.

Safari style appeared in the 60s. It is predominantly a travel style that borrows elements from tropical military uniforms. A characteristic feature is all shades of sand color in clothes and a lot of patch pockets. The iconic attribute is a light hat with small brim.

Military Style. Clothing with elements of a military suit: shoulder straps, epaulettes, patch pockets, lacing, etc. Primary colors: gray-green, olive, khaki.

Colonial style clothes. Similar to the safari style, but the colonial style has more retrospective motifs. Preference is given to white color and thin fabrics.

Marine clothing is a resort classic. Characteristic features: a combination of three colors: blue, white and red. Striped print, sailor collar, cropped pleated skirt, and nautical paraphernalia in accessories.

Vamp style is, first of all, a certain image that can be guessed in clothes with bare shoulders and necklines. Dominant colors: black and red. Always bright makeup, red lipstick and heels.

Disco style. Style of clothes for club parties of the 70s. Recognizable by shiny fabrics.

Teddy girls or Judy's style - distinctive style details: an elongated jacket, tight pencil skirt, rolled up jeans, boater hats, miniature brooches, espadrilles and clutches.

Garçon style is women's clothing in men's style. It became widespread in the 20s of the 19th century. in the wake of emancipation. The style is characterized by tuxedos and jackets for men.

Oversize-Look - A style in which clothing is intentionally worn several sizes too large. It was fashionable in the 80s and 90s, we love Gaultier dearly.

Country style (from the English word country - village) - the rustic style of the American West of the late 19th century. Americans call this style Western (western - western). Cowboy and farmer style. It features natural fabrics in terracotta shades, jeans, plaid shirts, as well as cowboy hats and boots.

Folk style (folk style) - clothes stylized as national costumes. The idea of the style is not to completely copy national outfits, but only to borrow certain elements, including them in modern models. Knitting, weaving, patchwork technique, applications and various embroidery are widely used. Folk style is comfortable.

Rustic style of clothing- a rougher variation of the folk and country style. Simple rustic clothing in coarse natural fabrics

Ecological style (Eco style) – the most ancient and natural style of clothing. The style is characterized by the colors of nature: the color of the earth, grass, sand, drawings on fabrics are rather an exception and are floral motifs. Only natural fabrics are used, often coarse weaving, free styles.

Gaucho style– style of the Hispano-Indian pastoralists. Includes a variety of ponchos, wide-brimmed, shallow-crowned hats, cravats, and wide trousers.

Urban style (urban chic) is the exact opposite of country style. Dense high-quality fabrics, the predominance of strict, concise details, following modern fashion trends and expensive accessories.

Aviator style - repetition of the clothes of the first pilots. The main style element is the aviator jacket. with a variety of sports patches, matching goggles and a pilot's cap.

New look style (new look, new look) – the style introduced by Christian Dior after the second world war, when everyone was tired of the square-shouldered jackets that characterized the military style, lacked the femininity that Dior offered. The style is characterized by long puffy skirts, an accentuated waistline and an adjacent bodice. At that time, it was something radically new, hence the name of the style.

Constructive clothing style - focuses on the shape, design of clothing. Emphasized straight lines, pleating, sometimes exaggerated geometric lines in the cut are characteristic.

Abundance style - an eclectic style that combines everything incompatible. Has no clear distinction between kitsch. The style was invented by Jean Paul Gaultier. (Kenzo called eclecticism in clothes diffuse style).

Floor style is characterized by layered clothing, short over long. In America, it is called Zvibel (Zwiebel onion) for the Russian mentality, an analogy with cabbage is closer.

Pajama style is characterized by loose, shapeless pieces that are pajama-like but not meant for sleeping. Characterized by vertical striped prints.

Art Deco - retro style. Luxurious fabrics, an abundance of trim, low waist, no emphasis on the chest and hips are typical. As well as glass beads, sequins and long fringe.

Linen clothing style - a characteristic feature of the style is that outerwear resembles openwork underwear. Stitch embroidery, cutwork, lace are actively used.

Gothic Lolita style has spread in Japan. It is a mixture of the image of a girl of the Victorian era (doll image) and the Gothic style. The predominance of black, white and pink colors. The presence of large bows and corsets.

Vintage style is distinguished by trendy items of the previous generation, at least thirty years ago, original or antique styled.

Chanel style is all about elegance and straight lines. Main attribute: straight tweed jacket.

Preppy (short for pre-college, preparatory schools) style of wealthy ivy league students. Elegance, classics, high cost and branding or emblematic clothing are characteristic.

Glamour. It is characterized by femininity and brightness of the image, its goal — maximum attraction of the attention of others to the appearance of a person. Not only clothes are important, but also grooming in general. Perfect manicure, flawless hair. In clothes, actual shiny fabrics, patent leather, high gloves, spectacular accessories. The main thing is not to forget about the sense of proportion. Remember, you should shine, not a million sequins!

Grunge – a daring rebellion against glamour! Indifference to fashion and a frivolous attitude to clothes is expressed in the fact that things look washed out and worn. Many of the — as if from someone else's shoulder. Although the grunge clothes themselves are made from high-quality, expensive fabrics, they look deliberately old. The basis of the image is flannel shirts, voluminous knit sweaters, worn / torn jeans, sundresses, overalls, flowered dresses, leather jackets, heavy, rough shoes with a worn effect (boots, boots, sneakers, sneakers). Details: protruding threads, the edges of the clothes are not hemmed, patches, asymmetry. Accessories: belts, knitted caps, hats. Clothes and shoes with studs.

Source: in-image.ru