What is customization

Modern mass-market stores have conquered the whole world with the same things. Clothing has become a cult. Every season there are fashionable novelties that you need to buy, because no one wants to lag behind the trends. In this regard, more and more people want to express themselves through clothing, that is, to have their own unique style and unique things. After all, you see, it is unpleasant to come to an event and see a girl there in an identical dress. For fashionistas who love original and unique things, such a thing as customization has been created. Now everyone will think - what is this clever word?

It's really quite simple. Customization is a kind of change in the appearance of clothing, its modernization and personalization. You can take a denim jacket, "decorate" with various patches or make holes in your favorite jeans on your own - in the first and other cases, we will customize the clothes, because no one will have such things anymore. Many brands picked up this fashion trend in time and successfully promoted it. For example, Burberry created a special online designer with which you can customize a trench coat, and the fashion brand began to embroider custom initials on its scarves .

Ralph Lauren offers to create your own polo shirt design, and Nike brand - to design sneakers (choose a model, color, add decor). 

Customization is becoming more and more popular all over the world. Some fashion gurus predict that this trend will be massive. Soon there will be no need to select clothes based on your size, you can simply submit your parameters and trousers or a dress will be sewn for you. It will seem to many that it will not be profitable for stores to spend so much time on each client, but look at the competition - new stores open every day, new brands are created, new designers appear and everyone wants to keep their target audience. 

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If you want to customize clothes with your own hands, then it's not difficult at all - you just need to have good taste and a little imagination. You can, for example, paint T-shirt with textile paints or make shorts from old jeans - it all depends on what you want to get in the end result.< /p>